Refereed presentations

Werder. O. (2017, April). Brave New World: Digital Technology and Health Communication. World Congress on Public Health, Melbourne, Australia.

Werder, O. (2016, July). Addressing the Issue of Health Resistance - A Communication Model. International Association for Media & Communication Research, Leicester, UK.

Werder, O. (2015, August). Learning from health resistance: A new framework for health communication and promotion. International Association for Media & Communication Research, Montreal, Canada.

Werder, O. (2014, September). The translation gap: Updates on health communication. First annual Conference of Health Communication in China, Shanghai.

Werder, O. (2014, July). Balancing 21st century skill and critical thinking: Simulation as a teaching practice. International Association for Media & Communication Research, Hyderabad, India.

Werder, O. (2013, June). A participatory approach to adolescent obesity prevention communication – Insights from the ACTION project. International Association for Media & Communication Research, Dublin, Ireland.

Werder, O. (2013, July). Brave new world – A new paradigm for public relations’ power in the network society. Annual conference of the Australian and New Zealand Communication Association, Fremantle, Australia.

Werder, O. (2013, July). Engagement through play to bridge barriers in student learning. Annual conference of the Australian and New Zealand Communication Association, Fremantle, Australia.

Werder, O. (2012, November). Sustainability Communication – PR’s Chance to Engender Social Change. World Public Relations Forum, Melbourne 2012.

Werder, O. (2012, June). Health literacy’s connection to health behavior and policy support. World Association of Public Opinion Research WAPOR, Hong Kong.

Werder, O. (2012, June). Convince or engage: Improving social marketing to sustain desired health outcomes. Biannual International Social Marketing Conference, Brisbane, Queensland, Australia.

Werder, O., (2011, July). Selling “the beautiful game”: Cultural influences on soccer apparel advertising. Annual conference of the Australian and New Zealand Communication Association, Hamilton, New Zealand.

Werder, O., (2011, June). An exploration of strategic communication: Are PR and advertising a match made in heaven or an odd couple International PR conference Meeting-Com, Barcelona, Spain.

Werder, O. (2008, November). Message features in PSAs and commercial TV ads: A preliminary exploration. Annual conference of the National Communication Association, San Diego, CA.

Werder, O. (2008, May). The influence of family, peer and media communication on the prosocial behavior of young adults in two cultures. 6th international conference on Communication and Mass Media of the Athens Institute for Education and Research, Athens, Greece.

Miramontes, V., & Werder, O. (2008, February). Consumer responses to conventional versus alternative medicine advertising: The case study of diet supplements. Annual conference of the Western States Communication Association, Denver, CO, February 2008[1].

Werder, O. (2007, August). A value-centered approach to social communication campaigns: Improving the interpretive ability of attitudinal models. Association for Education in Journalism and Mass Communication, Washington, DC, August 2007.

Werder, O. (2007, June). Standardization vs. differentiation: Cultural influences on English-language and Spanish-language TV advertising in the U.S. 6th International Conference on Research in Advertising (ICORIA), Lisbon, Portugal.

Werder, O., Cotter, M., & Chadwick, C. (2007, April). The relative influence of fear appeals on consumer responses in commercial product campaigns. American Academy of Advertising, Burlington, VT.

Werder, O. (2006, August). Romance in coffee ads: A critical approach for studying the interaction between values and advertising myths. Association for Education in Journalism and Mass Communication, San Francisco, CA, August 2006.

Werder, O. (2006, May). The global fight against obesity: A comparative analysis of media-related causes and prevention efforts. 4th international conference on Communication and Mass Media of the Athens Institute for Education and Research, Athens, Greece.

Werder, O. (2006, May). Battle of the bulge: A comparative review of obesity prevention approaches in the US and Germany. 2006 CDC Diabetes Translation and Obesity Conference, Denver, Colorado.

Werder, O. (2005, November). Communication, culture and the family: Influences on Anglo and Hispanic college students’ food consumption. National Communication Association, Boston, MA.

Werder, O. & Perkins, S. (2005, August). Celebrity endorsers and Generation Y: New insights for advertisers. Association for Education in Journalism and Mass Communication, San Antonio, TX, August 2005.

Werder, O., & Roberts, M. (2005, April). Generation Y’s consumer ethnocentrism: Implications for advertisers in a post September 11^th world. American Academy of Advertising, Houston, TX.

Werder, O. (2005, February). Romantic relationships in advertising: The Taster’s Choice advertising campaign. Western States Communication Association, San Francisco, CA.

Werder, O. (2004, March). ‘Truth’ and consequences: A review o three successful state tobacco control programs and implications for policy and research. International Academy of Business Disciplines, San Antonio, TX.

Werder, O. (2003, November). An examination of factors influencing the recycling behavior of Generation Y, Environmental Communication Division. National Communication Association, Miami, FL.[2]

Clark, A., & Werder, O. (2003, October). Analyzing International Radio Stations – A Systems Approach. Annual meeting of Global Fusion, Austin, TX.

Werder, O., & Pérez, F. (2003, August). Latino Consumer Behavior and Acculturation: A Communication Model. Association for Education in Journalism and Mass Communication, Kansas City, MO.

Werder, O. (2003, August). America strikes back – A comparative content analysis of the New York Times coverage of U.S. policy after Pearl Harbor and 9/11. Association for Education in Journalism and Mass Communication, Kansas City, MO.

Werder, O., & Golan, G. (2001, October). News Coverage and Framing of the 2001 Israeli Prime Minister Election in Western Print Media, Annual meeting of Global Fusion, St. Louis, MO.[3]

Werder, O. (2001, September). A Channel Apart – How British and German Print Journalists Report the News. World Association for Public Opinion Research, Rome, Italy.

Werder, O., & Jung. J. (2001, May). Olympic-size Comments – A Comparative Analysis of the Television Coverage of the Opening Ceremonies in Korea and the U.S. International Communication Association, Washington D.C.

Werder, O. (2000, October). Retreat in Dunkirk – How Cultural Differences Impacted Coca-Cola’s Communications Strategy in Europe. 9^th World Education Conference of the International Advertising Association, Miami, FL.

Werder, O. (2000, August). The European Press and the Euro - Media Agenda Setting in a Cross-National Environment Association for Education in Journalism and Mass Communication, Phoenix, AZ.

Invited presentations/keynotes:

2016, July         “A Humanistic Approach to Health Communication?” Keynote at the Advances in Health Narratives Symposium, Augsburg, Germany.

2011, October     “Convince or Engage—Can Social Marketing Sustain Desired Health Outcomes?” Presented at International Social Marketing Symposium, University of Sydney.

2011, October     “Communicating about infectious disease and prevention: Exploring the social ecological model.” Presented at SEIB Annual Colloquium, University of Sydney.

2011, October     “A participatory approach to (health) communication research: Communities as partners, not subjects.” Presented at Department of Media & Communications, Media @ Sydney Speaker Series.

2004, May         “Presenting with PowerPoint – Pros and Cons” Presented at a CASTL-sponsored faculty workshop, University of New Mexico.

2006, July          “How to put together a conference presentation and poster,” Presented at the Summer Workshop of the McNair/ROP Program, University of New Mexico.

2006, Aug.         “Research methods approaches,” New Graduate Student Orientation, Department of Communication & Journalism, University of New Mexico.

2008, February    “Course projects as a real-world simulation: Preparing students for life after college in advertising campaigns” Presented at a “Success in the classroom”, 3^rd Annual UNM Community Conference for Faculty by Faculty, University of New Mexico.